The consumer packaged goods industry stands at a pivotal moment. As shoppers increasingly demand personalized experiences, lightning-fast deliveries, and sustainable practices, CPG companies face unprecedented complexity in meeting these evolving expectations. The solution isn’t found in traditional gut-feeling decisions or departmental silos—it lies in the transformative power of CPG data analytics. From predicting what consumers […]
We’re Not X + Y = Equation ➗ | We’re ROI + Insights = Quation Still trying to figure out what “Quation” equals? Spoiler alert: It’s not X, Y, or any other variable from your dusty old math textbook, but your data that makes sense to your business and makes money. Let’s set the record […]
Proactive interventions are an important aspect of a company with respect to customer engagement and meeting expectations. Companies have different mechanisms for proactive interventions at different stages that focus mainly on meeting customer expectations and improving the skill sets of their employees. From the company perspective, the companies perform a set of formal and informal […]
Introduction: So, the above introduction about ChatGPT was not written by any human but by ChatGPT itself. Looks quite impressive and accurate. How cool is that!! For many years now, we have seen Hollywood Sci-Fi movies showing how Robots would take over Humans, they have gotten so intelligent that they start controlling their Creators. Has […]
Choosing a data analytics consultancy that suits your business needs is fundamental for its success. If you work alongside the right partner, what happens? Well, you start to see benefits such as improved service delivery systems all made better by their support and guidance in deciding where to invest next or even how much to […]
In a hyper-competitive telecom market, the providers face two critical challenges: retention of active customers and minimization of customer acquisition costs. High churn levels lead to profitability erosion while rising acquisition costs challenge marketing budgets. Amid these pressures, an overabundance of market competition pushes telecommunication firms to embrace data analytics to redefine their strategies, improve […]
Healthcare Industry: Enhancing Patient Engagement and Maximizing Marketing ROI Although the struggle to serve the patient’s interests and the necessity to conduct business has grown more prominent, patient engagement has become one of the main areas of activity for healthcare organizations. As such, in the course of the changes towards value-based care, the resource is […]
In the dynamic world of omnichannel retailing, assessing the impact of marketing efforts has become a complex challenge for marketers. With customer interactions spanning across in-store, online, and social media platforms, retail brands need innovative solutions to optimize their marketing investments. This is where data analytics, specifically Marketing Mix Modeling (MMM) analytics, steps in, offering […]
Navigating the CPG Market with Data Analytics The Consumer Packaged Goods (CPG) industry has never been more cut throat. Daily new products are launched and brands experience limitations on how they can create uniqueness, adapt with consumer preferences and remain profitable. In such an overcrowded landscape, traditional methods of marketing and product strategy do not […]