Marketing Mix Modeling
The past decade’s Mobile and Social revolution has ushered in a new era of customer-brand interactions through diverse channels. This transformation has not only revolutionized Data Collection, attribution, and market research but has also breathed new life into traditional analytics methods like Marketing Mix Modeling.
Data & Customer Insights
Today, brands possess a wealth of knowledge about their customers, thanks to willingly shared digital footprints. Even amidst the proliferation of marketing channels and the influx of big data, the fundamental concept and benefits of traditional marketing mix modeling remain relevant. When executed correctly, it retains the potential to steer marketing efforts in the right direction.
Lack of Predictive Insights
Typically, these models look backward and don’t provide insights for future planning.
Short-Term Focus
They often emphasize short-term gains without capturing the long-term impact of marketing activities.
Missing Non-Marketing Factors
Vital elements like pricing, distribution, customer experience, and creative effectiveness are often overlooked.
Attribution Bias
Many current methodologies fail to account for attribution, especially within digital media
Go beyond attribution
Be Predictive Not reactive with a solution that focuses on optimization and planning. (Not just a backward looking attribution measurement)
See the full picture
Go behind the scenes of ROI by accounting for non-marketing factors like price, distribution, competition, customer experience etc.
Dig Deeper
Marketing analysis at the granularity of decision making to enable actionable insights and recommendations
Innovate
Machine learning and modelling innovation to deliver in depth insights on spends and marketing activities
The Quation Marketing Optimizer
Quation’s Marketing Optimizer embraces the evolving landscape, providing a solution that transcends these limitations. Our approach delivers predictive insights, considers both short and long-term impacts, incorporates non-marketing factors, and addresses attribution bias.
We Cater To
Case Study
At Quation, our Customer Experience Solution tackles these challenges head-on. We monitor, analyze, and continuously improve
