WHAT IS CUSTOMER BEHAVIOUR ANALYSIS? Customer behavior refers to an individual’s buying habits, including social trends, frequency patterns, and background factors influencing their decision to buy something. Businesses study customer behavior to understand their target audience and create more-enticing products and service offers. Customer behavior doesn’t describe who is shopping in your stores but how […]
Predictive Analytics – Astrology to AI
Introduction Analytics is divided into 3 categories namely, Descriptive, Predictive, and Prescriptive. Predictive Analytics basically deals with analyzing past data to make predictions about the future with the help of statistical modeling. Some of the main use cases of predictive analytics are to predict Demand for products/ services Customer churn Employee attrition Fraudulent transaction Loan […]
Proactive Interventions
Proactive interventions are an important aspect of a company with respect to customer engagement and meeting expectations. Companies have different mechanisms for proactive interventions at different stages that focus mainly on meeting customer expectations and improving the skill sets of their employees. From the company perspective, the companies perform a set of formal and informal […]
CHATGPT: A BOON OR BANE?
Introduction: So, the above introduction about ChatGPT was not written by any human but by ChatGPT itself. Looks quite impressive and accurate. How cool is that!! For many years now, we have seen Hollywood Sci-Fi movies showing how Robots would take over Humans, they have gotten so intelligent that they start controlling their Creators. Has […]