Why Choose Us

In a hyper-competitive telecom market, the providers face two critical challenges: retention of active customers and minimization of customer acquisition costs. High churn levels lead to profitability erosion while rising acquisition costs challenge marketing budgets. Amid these pressures, an overabundance of market competition pushes telecommunication firms to embrace data analytics to redefine their strategies, improve […]

Healthcare Industry: Enhancing Patient Engagement and Maximizing Marketing ROI Although the struggle to serve the patient’s interests and the necessity to conduct business has grown more prominent, patient engagement has become one of the main areas of activity for healthcare organizations. As such, in the course of the changes towards value-based care, the resource is […]

In the dynamic world of omnichannel retailing, assessing the impact of marketing efforts has become a complex challenge for marketers. With customer interactions spanning across in-store, online, and social media platforms, retail brands need innovative solutions to optimize their marketing investments. This is where data analytics, specifically Marketing Mix Modeling (MMM) analytics, steps in, offering […]