Navigating the CPG Market with Data Analytics The Consumer Packaged Goods (CPG) industry has never been more cut throat. Daily new products are launched and brands experience limitations on how they can create uniqueness, adapt with consumer preferences and remain profitable. In such an overcrowded landscape, traditional methods of marketing and product strategy do not […]
The Potential of Data Analytics: Uncovering Untapped Potential and Changing Business Approaches
In today’s data-driven world, leveraging the power of analytics is critical for organizations to thrive. Data analytics is changing how businesses make decisions, develop strategies, and navigate the road to success, whether they are startups or large corporations. What is Data Analytics, and Why Should You Care? Data analytics is the act of evaluating big […]
Customer Behaviour Analysis
WHAT IS CUSTOMER BEHAVIOUR ANALYSIS? Customer behavior refers to an individual’s buying habits, including social trends, frequency patterns, and background factors influencing their decision to buy something. Businesses study customer behavior to understand their target audience and create more-enticing products and service offers. Customer behavior doesn’t describe who is shopping in your stores but how […]
Proactive Interventions
Proactive interventions are an important aspect of a company with respect to customer engagement and meeting expectations. Companies have different mechanisms for proactive interventions at different stages that focus mainly on meeting customer expectations and improving the skill sets of their employees. From the company perspective, the companies perform a set of formal and informal […]
CHATGPT: A BOON OR BANE?
Introduction: So, the above introduction about ChatGPT was not written by any human but by ChatGPT itself. Looks quite impressive and accurate. How cool is that!! For many years now, we have seen Hollywood Sci-Fi movies showing how Robots would take over Humans, they have gotten so intelligent that they start controlling their Creators. Has […]