In a hyper-competitive telecom market, the providers face two critical challenges: retention of active customers and minimization of customer acquisition costs. High churn levels lead to profitability erosion while rising acquisition costs challenge marketing budgets. Amid these pressures, an overabundance of market competition pushes telecommunication firms to embrace data analytics to redefine their strategies, improve […]
How to Choose the Right Data Analytics Consultancy for Your Business
Choosing a data analytics consultancy that suits your business needs is fundamental for its success. If you work alongside the right partner, what happens? Well, you start to see benefits such as improved service delivery systems all made better by their support and guidance in deciding where to invest next or even how much to […]